TO SUMMER
Marketing Analysis | To Summer Why to spend a lot of money to do cultural export
Blogger Reviews
“I’ve known this brand for a long time. A popular brand is usually criticized for being too good at marketing. So marketing is really the original sin of the network celebrity brand.You said it did a good job of marketing, it did not invite spokespeople, did not do large-scale advertising, and did solid content. In theory, when they say marketing is good, it’s word of mouth.When I walked into Guozijian’s offline store, the restrained Chinese aesthetic really hit me. That kind of quiet, quiet, and everywhere blank experience space. You can smell and buy there quietly. The pine trees outside the window were particularly beautiful, and the tiled roof was covered with leaves. Good looks everywhere.
I have used several fragrance brands, summer can not be said to be the best, but the product is still relatively stable. But it will give me a lot more emotional value than other brands. It also confirms that a brand is a combination of emotional function + rational function.”
Brand Trajectory
Founder's Intention:
A really good brand of Far Eastern incense can not only make people regain the taste retained in their memories, but also export China's cultural confidence.
Origin of Brand Name：
The founder sat in the long corridor of the Suzhou Lingering Garden, overlooking through the flowered Windows, and was deeply moved by the atmosphere of "quiet summer".
Brand Scene:
Oriental aesthetic poetic scene
