Rex
Many cost-effective domestic brands deeply integrate Chinese culture and Chinese elements in perfume and other products. For example, summer observation focuses on the use of Oriental plants to modulate products in taste. Therefore, domestic perfume has great potential. AROMA establishes a bridge between domestic brands and the Thai market, and promotes perfume brands with Chinese culture to others.
Our Office Address
BENEVILLE, Tuen Mun, New Territories, HONGKONG
Our History
AROMA has a notable history that extends to over 3 months.Although it has not been a long time, it has become a small celebrity in Thailand.
Keen to explore what that looked like, the House of Rex looked to a professional archivist to investigate the archives of the Rex family. These revealed that The Rex family did not initially start in the fragrance business, but rather, had an entrepreneurial history about setting up a farm.
Discover the rich history that the brand has to offer by visiting one of their boutiques and collect a copy of the Creed Magazine. Inside you will discover the fascinating story of the founder of the AROMA, a talented and ambitious Rex, who left his hometown of Fu Jian in 1710 as a penniless young man, but who came to Hong Kong to realise his dreams. His son, Henry expanded the planting business to Guangzhou, hence the founding Chinese heritage associated with the House of Creed. In recognition of this historical hallmark one of Rex’s Christmas trunks is named after their first Hong Kong atelier.
To read the full history of the AROMA, visit one of their Boutiques in the Thai where fragrance experts will assist you and offer you a copy of the beautifully crafted Rex Magazine.
