TO SUMMER
Design Share | To Summer, a heart with Oriental poetic brand
To summer is an original fragrance brand focusing on Oriental plant tones, using familiar Oriental plant ingredients, natural plant flower wax, essential oil and other freehand flavors to create memories of mountains and rivers, human vegetation, and create meaningful aroma rooted in Eastern soil.
Design Highlight
The brand logo comes from the octagonal window of the ancient garden, the font is typeface, simple and natural handwriting texture.
It combines Eastern white space with Western minimalism, attaches importance to emotional expression, and realizes the brand vision of Eastern new modern.
The traditional image is used to construct the cultural subject, and the copywriting language interprets and resublimates the design atmosphere to arouse emotional resonance.
Product design embodies Oriental elements, connecting Oriental culture with real life. For example, the perfume bottle cap design is inspired by the eight-edge cover of the flower window of the Jiangnan courtyard, the appearance design of the perfume paste simulates the appearance of the bamboo, and the wax cup is inspired by the Ding kiln of the Song Dynasty.
Artistic Concept
